• 1:1 Personalized Coaching
  Direct, 24/7 access to me. Attention, adjustments, and actionable steps are available at the click of a button. Zero plateaus, just constant progress.
  
  

• Custom Meal and Training Plan
  A comprehensive training schedule with weekly adjustments based on your progress. Your meal plan includes all the foods you love and none of the ones you hate. With your built-in grocery list, you’ll make one grocery trip, and cover all the meals for a week. Bulking up will never be this cheap and easy again!
  
  

• The 1-2 Punch Guarantee (For Action-Takers)
  If you don’t gain 12 lbs in the first 12 weeks, I will personally train you for free until you do. You’re also guaranteed to get stronger every week, or we’ll adjust your program and ensure that you do.
  
  

• The Refeed (For Action-Takers)
  Gain and get up to $300 back! Along with our stellar guarantees, we will pay you $50 for every 5lbs that you gain. We reward those who reach results.
  
  

• Weekly Check-ins + Plan Adjustments
  Every week, I check in on how you feel, in and out of the gym. These are separate from our scheduled weigh-ins and physique updates. We want to support your mind and body.
  
  

• More Than Mass
  Lifetime access to a community of like-minded people. We are laser-focused on supporting one another through the journey. Meet and connect with those who share your goals.
  
  

• Monthly Video Calls (More Than Mass)
  Every month, I host a video call for More Than Mass members. Ask questions, share experiences, and check up on each other. Join if you’d like, I will always be there.
  
  

• Massterclass
  When you're ready to exit the program, you’ll get access to Massterclass—your online coaching guide to a full-body transformation. With our week-by-week course, you’ll be able to replicate the gains you made from The Incredible Bulk, on your own… FOR LIFE! From bulking up to shredding down, everything is simplified into short, clear-cut lessons.
  
  

• Supply Drop
  Upon joining, you’ll receive a custom food scale, weight scale, hat, T-shirt, shaker, and training log. Your Supply Drop will arrive within 7 days if you're in Canada or the US.
  
  

• The 5 Minute Menu
  25 high-protein bulking meals that can be made in under 5 minutes. Each recipe comes with a step-by-step guide and video tutorial, so you’ll never run out of ideas.
  
  

• Habit Builder/Breaker
  We build character with our Habit Builder/Breaker features. Step-by-step, our science-backed video guides will guarantee you to build good habits or break bad ones, supporting both body and spirit.
  
  

• Faith-Based Habit Building
  Receive weekly devotionals, scripture, and prayer to guide your spiritual journey. Strengthen your faith with God while forming or breaking habits. This is an optional feature, but highly recommended by George and the team.
  
  

• E-Book: Bulking Up Made Easy
  My story of gaining over 100 lbs of muscle, with every single proper diet and wild training strategy that has been proven to yield results. This book contains real stories of people like you and how this program changed their lives forever.

Upon joining The Incredible Bulk, there will be two tasks that if followed, will result in the greatest and fastest gains you’ve ever seen.

Those tasks are:

1. Follow the plans exactly as they are described, every day.

Failure to do so will get you less than your maximum potential, and if you’re not giving it your all, you’ve wasted your time. If you feel you need a complete change in either plan or a break from the work, please consult us beforehand. 

Oftentimes, the tweak that can only be seen from a Coach’s eye can change the game into one you can win. 

2. Fulfill your duties within 24 hours of the request.

That goes for weigh-ins, tracking lifts, progress check-ups and general conversation. If you can’t reply with your weigh-in or workout log that day, let us know as soon as you can. 

We don’t do this as a means of punishment or because we like bossing people around, this rule must be in place as we cannot accurately judge your progress or make adjustments to your program until we see and hear from you.

Follow the plans.

Respond. 

We take care of the rest.

For the first 16 years of my life, I was the smallest, skinniest and weakest guy in every class and on every team I ever played for. I was always the “little guy”. And I hated it.

I got teased for being weaker than the other kids, and was always the physical liability on my basketball teams whenever we played.

I never was a big eater, almost every meal that I ate was left unfinished. I also snacked on a ton of all the wrong foods. 

Most fitness content I saw focused only on weight loss, I never found anyone who was skinny like me, who evolved, and who shared exactly how to replicate their success, step-by-step.

I knew that I had to “eat more” to grow, but how do I go about that? 

• How do I “eat more”?

• How do I workout?

• How do I stay safe while working out?

• Will it affect my athletic ability?

• What do I do when I plateau?

• How can I succeed while being so busy?

Over a literal 3 years, 600 workouts later and a ton of mistakes… I got it.

Failing again and again and again refined my knowledge and skills.

Through my own Incredible Bulk, I answered all the above questions and much, much more.

The mission here is simple:

Give skinny guys the opportunity to get the body they want.

If you are tired of having no help in your journey.

If you are tired of getting teased for being weak with no muscle.

If you are tired of not being who you want to be.

Then you are like me.

I did this on my own, so you’ll never have to.

Our best performing clients are young men who are driven to putting on muscle mass and achieving great strength.

If there is one trait that you have to have in order to win here, it is to be committed.

You don’t have to give up your life to join us, but we ask you to stick with the process. No one ever got jacked overnight.

This program is only effective if you take the first step: start.

Our main focus is growth. But the development of your body is only one aspect. Here, you will learn discipline, patience, resilience and build the character that proves who you say you are.

We will reject any applications for the program if you are not at least one of the following:

• Male, aged 18-36.

• Looking to put on size, to get bigger and stronger.

• Driven enough to do so.

We are more than happy to refer you to our many resources that will help your fitness journey, but our program’s focus is on getting bigger.

The average member gains ___ lbs in their first 12 weeks while gaining no extra body fat.

YES. AVERAGE.

This is why we are so confident that we can deliver on our 1-2 Punch Guarantees.

We guarantee 12 lbs gained in the first 12 weeks of the program, or we will train you for free until you do.

If you are using our training log and are tracking your lifts, we also guarantee measurable progress on every exercise you do.

You will literally get stronger every workout.

If our word isn’t enough, check out the crazy transformations from all of our clients on the Wins page

While The Incredible Bulk is designed to be flexible, having access to a gym with a variety of weights and machines will always maximize your results.


We can also tailor the program if you prefer a home gym setup or primarily bodyweight exercises. As long as you have some basic equipment like dumbbells, a bench, and resistance bands.

A gym membership is going to get the best results, the fastest!